Advertising is evil and under the practiced command of Wieden + Kennedy it can make us believe we had that wild sprit of youth. The Levi’s “Go Forth” campaign reaffirms that axiom by promising the fantasy of adventure and the myth of freedom.
Will Greer* voices Walt Witman’s Pioneers! O Pioneers! poem with the important understanding of time and without affectation.
M Bash, the director, shamelessly demands that young people take hold of their future and if we old farts pause to watch and listen, we are reminded that potential doesn’t die. It’s there always ahead.
So before we collectively drop one big cynical shit on this underhanded attempt to inspire us through the prose of some dead giant read by another, take one minute and three seconds to watch something great.
And evil.
(YouTube)
The first time I saw this ad I tweeted about it, something to the effect of being pissed that I saw what I thought was a great short film but turned out to be an ad.
Then I thought about it. The fact that it’s an ad does not take away from it being a great short film.
I love this ad. And that is both great and evil.
[I also have a thing for Walt Whitman]
I can’t say I have a thing for Walt Whitman, but I do think this ad is well put together.
